The Pointlessly Precious Politics of Twee

What an interesting concept—one that I find familiar, but the name of which I was not cognizant. “Twee,” as an aesthetic, seems to be hopeful as well as grounded, but unable to take on the full weight and heaviness that Kundera might implore it to. The article is right, there is definitely a political philosophy lurking beneath. What a fascinating project it will be to unearth it.


What is “twee,” besides an adjective to describe something precious, saccharine or too cute? It’s an aesthetic, certainly, characterized by childlike quirkiness and employed by the likes of Wes Anderson and Zooey Deschanel. But is it also a movement? One that extends far beyond the isolated indie-pop scenes of 1980s Glasgow and Olympia to encompass everything from Truman Capote’s Breakfast at Tiffany’s to mumblecore filmmaking?

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